
( Listed by the
most expensive to the least expensive*)
| Advertising
Medium |
Cost
per sale - Local |
Cost per sale - National |
| Television |
$1,020.00 |
$150.00 |
| Radio |
$
950.00 |
$765.00 |
| Magazines |
$
321.00 |
$235.00 |
| Newspaper |
$ 149.00 |
$187.00 |
| Flyers |
$
113.00 |
$
65.00 |
| Internet |
$
4.96 |
$
3.55 |
Information sources:
based on M&B stats , Feb., 2001.
|